M&S removes ‘best before’ dates on fruit and veg to cut food waste
Marks and Spencer is removing ‘best before’ dates from more than 300 fruit and vegetables to help combat food waste.
The dates will instead be replaced by a code that staff can use to check freshness and quality.
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The change is being rolled out across all M&S UK stores from this week and will affect 85% of the supermarket’s fresh produce offering.
The move is intended to encourage customers to throw away less edible food at home by using their judgement.
It follows similar moves by fellow supermarkets, including Tesco, Morrisons and Co-op, that have scrapped “use by” dates on some of their products.
The decision marks the latest step in the slow removal of ‘best before’ dates - a creation measuring the looks of the product. ‘Use by’ dates, by comparison, refer to the date which perishable food can be cooked and consumed safely.
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Hide AdThe Food Standards Agency says it is up to manufacturers to decide whether to apply a use by or a best before date on their products, depending on factors such as how the food is made and how risky it is.