UPDATED: Morrisons vows to be a '˜beacon of trust'

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Morrisons has vowed to be a 'beacon of trust' for customers as Brexit fears hit consumer spending ahead of Britain's exit from the EU on March 29.

The Bradford-based firm said customers have become quite “cautious and careful” amid the uncertainty over Brexit.

Morrisons’ chief executive David Potts told The Yorkshire Post: “If customers are feeling the pinch, we have to be there for them, offering great value for money.

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“It feels like a year to be there for customers – to be a beacon of trust for customers.”

David Potts  Photo: Mikael Buck/Morrisons/PA WireDavid Potts  Photo: Mikael Buck/Morrisons/PA Wire